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Project 1 Brief and Guide

24-week programme, Project 1 Phase (Weeks 5 to 12). This is your real brief. Every week from here answers it.

Learning goal this week: accept a real design brief, define your user, and write a research plan you will carry out over the next weeks.
Estimated study time: 2 hours (read the brief, choose your track, define your user, write the research plan).
Evidence to upload: your chosen brief with your user defined, and your one-page research plan.

The Brief

Choose one track. This is the project you will research, prototype, test, refine, and present across Weeks 5 to 12.

Design track brief

Challenge: redesign a desk organiser or creative learner toolkit so a student can start and pack away creative work quickly in a small or shared space.

Who it serves: a learner with limited, often shared, desk space.

Constraints: low cost materials, small footprint, must suit a shared desk, must be tested with at least two real users.

Success looks like: a resolved, tested design that measurably improves setup or pack-away, shown as a portfolio case study.

Architecture and spatial track brief

Challenge: design a compact creative learning pod for a small community or learning site, that can be set up and cleared quickly for sessions.

Who it serves: a community group or small learning site running short creative sessions.

Constraints: small footprint, affordable materials, good daylight, flexible layout, must be tested as a model with real users.

Success looks like: a resolved, tested spatial concept shown as a model and a portfolio case study.

Key Ideas You Need First

1. A brief is a starting point, not a solution

The brief names a challenge and constraints. It does not tell you the answer. Your job over the next weeks is to find it through evidence.

2. Define your user before you research

Name a specific person or group. Vague users lead to vague designs.

3. A research plan keeps you honest

Decide in advance what you will find out, from whom, and how. This stops you skipping research and guessing.

Tools And Materials Needed

Step-By-Step Walkthrough

  1. Choose your track and copy the brief into your Project 1 folder.
  2. Define your user in one or two sentences: who they are, where they work, what they struggle with.
  3. Write your starting problem using the problem framing template. It will sharpen after research.
  4. Write a one-page research plan. List what you need to find out, who you will ask, how (interview, observation, desk research), and by when.
  5. Check against the milestone checklist so you know what each week of Project 1 expects.

Demonstrated Example: Research Plan

User: a design student who works from a small shared bedroom desk in short evening sessions.

What I need to find outFrom whomHowBy when
How setup and pack-away actually happens now2 students with shared desks10-minute interviews plus a photo of their deskWeek 6
What existing organisers get wrongExisting products and one articleDesk research, save 3 referencesWeek 6
What a good session start feels likeSame 2 studentsAsk about their best recent sessionWeek 6

Why this is strong: it names a specific user, sets concrete research actions with a deadline, and clearly feeds the weeks that follow.

Architecture and spatial track version. Your research plan adds a site visit: photograph the real space, note light, storage, and where people gather, and interview a session organiser about a recent session.

Your Task This Week

  1. Choose your track and accept the brief.
  2. Define your user in one or two sentences.
  3. Write your starting problem and a one-page research plan.

Submission Checklist

Upload itemPass standard
Chosen brief with userTrack chosen, user named and specific.
Research planSays what, from whom, how, and by when.

Assessment And Pass Criteria

Common Mistakes

Extension Challenge

Add one edge-case user to your plan, someone with very little space or a physical limitation. Designing for them usually improves the design for everyone.

When To Ask For Tutor Help

Book a tutor check-in if you cannot pin down a specific user, or if your research plan feels vague. Bring the brief and your draft plan.

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