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Problem Statement Template
Step 1: Carry In Your Strongest Insight
Copy the one Week 3 insight that felt most important.
Step 2: Find The Root Cause
Ask "why?" until you reach what is really going on underneath.
Step 3: Draft Three "How Might We" Statements
Fill in the frame three times, each from a different angle.
How might we help [who] to [do what] so that [what better outcome]?
How might we help [who] to [do what] so that [what better outcome]?
How might we help [who] to [do what] so that [what better outcome]?
Step 4: Test Each Statement
| Check | 1 | 2 | 3 |
|---|---|---|---|
| Names a real user? | |||
| Open to several solutions? | |||
| Not too broad? | |||
| Not too narrow? | |||
| No hidden solution? |
Step 5: Choose One And Say Why
Before You Submit
- You have three genuinely different statements, not one reworded three times.
- Your chosen one is human, specific, and open to more than one design.
- Your reason traces back to what a real person said or did in Week 3.